The plan in one line: double down on what already converts — partners, referrals and the audit front door — keep the compounding content running, and hold cold email and paid at the gate until they prove replies. Built with the Hacking Growth framework on where growth actually stands today, not where we wish it stood.
/ Prepared 24 July 2026 · full strategy in the vault · use → to advance
/ 01 — The operating framework
Never scale acquisition before the offer is a must have. Proven channels may scale; unproven ones stay gated.
The experience that turns a prospect into a devotee — then compress the time to reach it.
A number that only moves when value is actually delivered, decomposed into an equation of levers.
A weekly growth review, an ICE scored backlog, two or three experiments a week, every result logged.
Acquisition, activation, retention, revenue, referral — not just the top.
Prerequisite: instrumentation — and unlike most firms, ours is already live (ops dashboard, send ledger, CRM kanban, client health scores)
/ 02 — Ground truth · 24 July 2026
Deliverability is fine — seeds land in the primary inbox. The engine was rebuilt in July around a verified finding in every first email. Supply of findings, not sending caps, is the constraint.
Rapid came back five more times after the first delivery. Adfluencers holds a 14 client roster and has referred its first two. This channel compounds.
Certify and Odisei both moved from one time projects to monthly retainers and renew every month. The expansion path works when delivery lands.
The AEO baseline. One answer shaped post ships daily; every point gained is net new. Paid holds at €23/day until a landing page converts at a known rate.
/ 03 — Stage gate
The services analog of the Sean Ellis test is what customers do, not what they say. Three behaviors carry the evidence:
Certify and Odisei pay monthly and keep paying — Odisei since September 2025. Nobody renews a data retainer they could live without.
Rapid referred five more clients after the first engagement. Repeat referral is an agency staking its own reputation on us, again.
Every new business meeting since May — Rapid, Oozmi, Adfluencers, Durlet — came through partners and referrals. Cold email booked none of them.
Formalize it: ask the literal Sean Ellis question to the three longest relationships and log the literal answers — gate rule: cold volume stays capped until a rebuilt wave produces replies
/ 04 — North star metric
The count of client web properties with verified tracking live AND a delivered ROI report in the last month. It is the tagline made countable — it only moves when a client is live, the work is verified, and the reporting loop is running. A partner win multiplies it by that partner's whole client roster.
MRR alone lags value by a quarter; client count alone rewards shelfware — properties under proof rewards neither
/ 05 — The aha moment
The first dashboard on their own numbers: "here is what your setup was dropping, and the figure you could not see last week." The 72h proof point is the aha, compressed.
The white label deck and fixed tracking that make the agency look senior in front of their own client. Rapid's five repeat referrals are what this aha looks like once landed.
An audit deck in hand within 48 hours of any intro call — the Durlet deck shipped the same day. Every first conversation should close with one.
The measured leak: access grants — 5 day target in the access playbook; automate the chasing
/ 06 — The stack we own
Amplio is not a services shop reselling other people's tools. We build the stack we sell, and each layer feeds the others.
Consent banner plus edge recovery, built in house, launching Aug 31. Live on veloconsent.com with the free scan and a GTM template in gallery review. Every Velo customer is a measurement prospect; every Amplio client is a Velo prospect.
One scan engine, three doors: the Velo free scan, the free audit intake, and the outreach findings pass that reads a prospect's real setup — duplicate GA4 tags, stale UA, ghost containers — before we ever write to them. This is how we collect prospect data, and every claim is verified live.
First party server side tagging on Cloudflare Workers with Consent Mode v2 — playbooked, running on our own site. IP Amplio loads every non GA4 source into BigQuery; dashboards ship on our own Workers. No rented middleware anywhere.
Together: the scan finds the problem, Velo and the rails fix the collection, the pipeline proves the ROI — product, scans and services sell each other
/ 07 — The funnel · acquisition
| Hack | ICE | Why |
|---|---|---|
| Agency partner engine | 7.7 | The proven channel. Partner target list, one pager, white label kit, margin structure. One new reference partner per quarter. |
| AEO daily content | 7.7 | Compounding and already running. Baseline 0/24 means every point is net new. Add commercial pages. |
| Free audit as the primary CTA | 7.3 | The audit deck already exists as a deliverable — productize the intake on ampliodata.io and route every channel to it. |
| Referral loop made explicit | 7.0 | A standing ask and a forwardable artifact behind every delivered deck. B2B referral is forwarding something useful. |
| Velo cross sell wedge | 6.7 | After the Aug 31 launch, every Velo customer is a measurement prospect. Wire the handoff both ways. |
| Finding first cold outreach | 6.0 | Rebuilt July 15. Ten to fifteen real first emails a day beat forty templates. Replies must prove copy before any scale. |
/ 08 — The funnel · activation and retention
Kickoff email, access checklist, day 3 dashboard — a fixed ramp, not a bespoke scramble. The access grant is the measured leak; automate the chasing.
The deck grammar makes it a one day build. Default close of every first conversation.
Every report restates recovered conversions and ROAS in the client's own numbers — the trigger that re delivers the aha on schedule. The single most important artifact in the service.
Scoring and alerts already run below 70. The hack is acting on every alert within the week.
Odisei's share is live and used. Roll the pattern to Certify and every new retainer — the product surface of the service.
/ 09 — The funnel · referral and revenue
Foundation → Maintained → Managed. Project to retainer conversion is THE expansion metric — Certify and Odisei both converted.
Decks ship public and noindex so recipients forward them — the Sama audit was shared onward the same week.
A recurring cut makes every partner a commissioned sales force. Formalize it in the partner kit.
The sGTM setup and reinstall class maintenance are repeatable, priceable units that sell through partners.
Ask Rapid, Certify and Odisei for named case study rights — the proof layer for outreach, site and partner kit.
/ 10 — The operating system
Scheduled task, Mondays 09:02. Compiles the week's numbers from the ledgers, evaluates open experiments, stages two or three proposals as checkboxes. Nothing fires without Walter's tick.
First two experiments running: the audit CTA productization (due Aug 21) and the named proof asks — three drafts sitting in Gmail for Walter to send (due Aug 7). Scale, iterate or kill, on dates.
"Growth · properties under proof" card on the ops daily view: the count (2 today — Certify, Odisei) plus the equation levers, recounted every Monday by the review task.
Walter's part: send the three proof ask drafts, pick the review slot, name the meetings not visible at hello@
/ 11 — The 90 day plan
Deliver the Adfluencers first two flawlessly — the reference that opens the other twelve. Close the Rapid scoping pair. Productize the audit CTA. One supply run for finding carriers. Proof ask drafts are in Gmail; the ledger is open.
Velo launches Aug 31 — wire the cross sell both directions. Sign the second reference agency. Ship partner kit v1: one pager, margin structure, white label decks. Cold wave 1, judged on replies only.
Scale the winners, kill the rest. Log the Sean Ellis answers from the three longest relationships. Re score the backlog against the ledger and revise the strategy.
Guardrails: verified claims only · verified proof points only · everything outbound humanized · no cold volume before replies · never disparage competitors